METHODS OF CONDUCTING RESEARCH

Quantitative studies
  • Online interviews
  • Telephone interviews
  • Face-to-face personal interviews
  • In-hall tests
Kvalitatiivsed uuringud
Qualitative studies
  • Focus group discussions
  • In-depth interviews with consumers and experts
  • Mystery Shopping
  • Psychophysical research

TYPES OF RESEARCH

Awareness, image, perception, attitude, usage experience, positioning

Awareness, recall, understanding of the message, suitability for the target group, effectiveness

Shopping process observation, evaluations of sales points and services

Taste, aroma etc. tests, (in-hall), product and service development tests (incl. websites), package tests and etc.  

Client and employee satisfaction, recommendation score

Ethnography studies, integration of different research types

Viilup Uuringud

EXAMPLES OF CONDUCTED STUDIES

Examples of different types of studies conducted by Liis Soome

 

Project name

Rapid Assessment: research programmes
In-depth interviews and focus grpups with experts
Responsibility: conduction of interviews and moderating groups, reporting

Identification of Markets’ Potential
In-depth interviews with experts
Responsibility: conduction of interviews, reporting

Mobile Payments Related In-Depth Interviews With Experts and Consumers
In-depth interviews with experts and retailers, online research, desk research
Responsibility: conduction of interviews, reporting, translation and development of questionnaire for online study, support on the desk research stage

Business Customers’ Satisfaction Survey in the Form of In-Depth Interviews
In-depth interviews

Responsibility: conduction of interviews, questionnaire development, translation, support on the reporting stage

Consumption Research
Online interviews, N=2186, 15-74 years old population
Responsibility: project team’s work coordination, questionnaire development, translation, support on the reporting stage

Advertising Campaign Port-Test
Online interviews; population of Estonia, Latvia and Lithuania
Responsibility: project coordination, questionnaire development, organization of translation, analysis and reporting, presentation of results (in English)

Brand, Sales Points, Service and Communication Perception
Focus group discussions with target group representatives
Responsibility: project coordination, discussion guide development, FGD moderation, reporting, presentation of results

Campaign Post-Test
Online study within population of Estonia
Responsibility: project coordination, questionnaire development, analysis and reporting

Particular Service Type Purchase Method Research
Online study
Responsibility: project coordination, questionnaire development, analysis and reporting

Brand, Communication Messages and Product Perception
Online interviews and focus group discussions with target group representatives
Responsibility: project coordination, questionnaire development, moderation, analysis and reporting, presentation of results

Advertisement Eyesight and Emotion Test
Test with the respective psychophysical measurement equipment
Responsibility: project coordination, presentation of results

Brand, Communication Messages and Product Perception
Focus group discussions with target group representatives
Responsibility: project coordination, discussion guide development, moderation, analysis and reporting

Consumption and Services Demand
Focus group discussions with the management/owners of large corporates and SMEs
Responsibility: project coordination, discussion guide development, moderation, analysis and reporting, presentation of results

Choice of Service Provider, Brands’ Perception and Communication Channels
Telephone interviews and focus group discussions with the ones who are responsible for fuel purchase in the company
Responsibility: questionnaire and discussion guide development, FGD moderation, analysis and reporting

Service Usage Habits of Business Clients
Telephone interviews
Responsibility: project coordination, questionnaire development, analysis and reporting

Brand Positioning in the Competitive Environment, Usage of Online Environment
Online study
Responsibility: project coordination, questionnaire development, analysis and reporting

New Brand Launch Related Study
Focus group discussions with target group representatives
Responsibility: project coordination, discussion guide development, moderation, analysis and reporting, presentation of results

Service Users Study
Focus group discussions with target group representatives, telephone interviews, online interviews within population and client’s base

Responsibility: project coordination, questionnaire and discussion guide development, moderation, analysis and reporting, presentation of results

New Package Launch Test
Package test as online simulation
Responsibility: project coordination, questionnaire development, moderation, analysis and reporting, presentation of results

Product Potential Consumer Identification
Online study
Responsibility: project coordination, questionnaire development, analysis and reporting

Brand, New Potential Logo and Customer Needs Research
Focus group discussions with target group representatives
Responsibility: project coordination, discussion guide development, moderation, analysis and reporting, presentation of results

Evaluation of Integration Impact
Focus group discussions, in-depth interviews, online surveys, desk research
Responsibility: project coordination, discussion guide development, moderation, analysis and reporting, presentation of results